Key practical points:
• E-commerce operators are generally required to register their business, with some exemptions for very small activities under set conditions.
• The law emphasizes consumer protection: truthful product information, clear terms, and no faking or manipulating reviews.
• It regulates deposits and refund conditions so they are not unfair to the consumer.
• It places responsibilities on platforms for what is sold on them, and they can be liable if they know of violations and fail to act.
• Sellers must issue invoices or receipts to consumers on request.
• It bans unfair practices such as forced tie-in sales or misuse of user data.
• It sets out the basics of cross-border e-commerce, which matters if you import or export goods from China.
🏢 Company setup
E-Commerce Law · Yalla China
中华人民共和国电子商务法 / E-Commerce Law
Enacted: 2018-08-31 ✅ Effective: 2019-01-01
📝 Overview
This law regulates online selling and digital platforms in China, covering registration of e-commerce operators, consumer protection, platform liability, and the basics of cross-border e-commerce.
This is general information only, not legal advice. For your specific case, consult a licensed lawyer.
📜 The law text / key provisions
💬 Practical reading
💬 This is a general reading/opinion for orientation — not the official legal text nor legal advice.
If you sell online or deal with Chinese platforms to source goods, this law defines your obligations and rights. You will most likely need to register your business formally, issue invoices, and be transparent with buyers. When buying from Chinese platforms, the law gives you stronger protection as a consumer and puts part of the responsibility on the platform. And if you work in import-export, review the cross-border rules carefully, as they affect customs and taxes. This is a general orientation, not formal legal advice.
📎 Official source
State Administration for Market Regulation / samr.gov.cn
🕒 Updated: 16 March 2026